Tuesday, October 17, 2006

Email as a voter contact method

There is some new survey data out from Pew, and the new survey contains an interesting set of questions about candidate and political group contact methods. The survey asked:

Here are a few ways that candidates and political groups contact voters to encourage them to vote a particular way. Thinking about the past few months, have you been contacted [METHOD] by any candidats or political groups? Have you been contacted [NEXT ITEM]?

Among registered voters, 38% said they had been contacted over the phone, 14% by someone coming to their door, and 15% by email. I don't know of any past surveys using this same question on email contact, but given that roughly the same number of registered voters reported email contact as reported traditional contact in person, this is quite interesting data.

Of course, it is also the case that we are still a few weeks from the November election, and we are only now entering the period when parties, groups and candidates will be maximizing their traditional, in-person, get-out-the-vote efforts.

(BTW, I blogged about some of the other results in this recent Pew survey on electronic voting on Election Updates.)

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